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Latest posts from the Boston University School of Management admissions blog
How new transportation options and electric vehicles can slash greenhouse gases | Posted on Monday October 29, 2018
Researchers at Boston University find that current trends in the transportation industry could collectively lead to reductions in greenhouse gas emissions.
Georgios Zervas recognized as a top marketing scholar | Posted on Friday October 26, 2018
Marketing Science Institute recently inducted Questrom professor Georgios Zervas to its Young Scholars Class of 2019.
Persuasion in Moderation: When four-star reviews are better than five | Posted on Wednesday October 24, 2018
Upon mining the purchasing decisions and attitudes of several participants, marketing professor Daniella Kupor and her co-researcher found that consumers typically rated the more moderate positive reviews as most helpful.